Design and growth
Digital marketing that shows where the money works
Paid search, social and content programmes with tracking set up first, so every rupee or dollar is accounted for.
Overview
Paid search, social and content programmes measured against pipeline, not clicks.
Marketing reports full of impressions and clicks rarely answer the question a business owner actually asks: which spend produced customers? We fix tracking before we spend, agree what a qualified lead means with your sales team, and report against pipeline and revenue. Then we put budget where it is working and stop where it is not, with the reasons in writing.
What is included
- Tracking and attribution setup
- Channel and audience strategy
- Google and LinkedIn Ads campaigns
- Meta and social campaigns
- Landing pages and creative
- Monthly pipeline reporting
What you can expect
Tracking you can trust
Analytics, conversion events and CRM sources set up and tested before campaigns start.
Agreed definitions of success
Sales and marketing sign off what counts as a qualified lead and what it is worth.
Budget that follows results
Spend moves monthly towards the channels and campaigns producing real opportunities.
Reports a busy owner can read
One page each month: spend, leads, pipeline, what changed and what we will try next.
How a digital marketing project runs
The same four-stage rhythm we use on every engagement, tuned for this kind of work.
Measure
Audit tracking, CRM data and past campaigns, and fix what is broken.
Plan
Choose channels and audiences and agree targets with your sales team.
Launch and test
Run campaigns with landing pages built for each audience and test one change at a time.
Optimise
Shift budget monthly based on pipeline, not on clicks.
Tools and platforms we use
- Google Ads
- LinkedIn Ads
- Meta Ads
- GA4
- Tag Manager
- HubSpot
- Looker Studio
- Hotjar
Digital marketing questions
What people usually ask before starting a digital marketing project.
Which digital marketing channels are best for B2B companies?
For most B2B and technology companies, search ads capture existing demand, LinkedIn reaches specific job titles and industries, and content plus SEO build long-term visibility. The right mix depends on deal size, sales cycle and how people search for your service. We start with one or two channels and expand only when they produce pipeline.
What budget do we need for paid campaigns?
Budget depends on the cost per click in your market and how many leads you need. As a rule, a channel needs enough spend to produce meaningful data within four to six weeks. We model this before launch and recommend a test budget, then scale only what works.
How do you measure campaign success?
We measure against outcomes agreed with you, usually qualified leads, sales opportunities and revenue rather than clicks or impressions. Tracking connects ad platforms, analytics and your CRM so each opportunity can be traced back to its source.
Do you create ad creative and landing pages?
Yes. We write ad copy, design static and short video creative and build dedicated landing pages for each campaign and audience. Landing pages are tested and improved alongside the ads, because that is often where the biggest gains are.
How quickly will we see results?
Paid search and social usually produce early data within two to four weeks, with reliable patterns after six to eight weeks of testing. Content and SEO take longer, often three to six months. We set realistic expectations up front and report progress monthly.
Do we keep our ad accounts and data?
Yes. Campaigns run in ad accounts owned by your business, with us given access. You keep all historical data, audiences, creative and reports if you ever change partner.
Talk to us about digital marketing
Tell us what you need. We reply within one business day with next steps, questions or a time to talk.